The three main processes of the Google search engine: crawling, indexing, and serving . The Google search engine uses these processes to...

During the loyalty stage in the marketing funnel, customers become repeat customers and brand advocates. Ideally, they become the voices...

Think of conversion as the process to get a potential customer to take a desired action . This could be to sign up for a consultation,...

The difference between the awareness and the consideration phase is the type of marketing strategy you apply. For example, the content...

The awareness stage is when a potential customer first becomes aware of the product or service. This first impression counts. Strategies...

Why? One reason is to better understand the customer's perspective . With a persona, you're imagining things through that individual's...

Attribution: Determining which content and channels are responsible for generating leads, conversions, or sign-ups. Data-driven...

Data isn’t just numbers and figures. Data tells a story that can be integral to your company’s future successes. To create effective...

Data ethics is the study and evaluation of moral challenges related to data collection and analysis. Personally identifiable data (PID)...

Metric  is a quantifiable measurement that is used to track and assess a business objective. Metrics help determine the success of...

To plan an effective digital marketing strategy: You first need to research your audience and set goals that support the business...

Types of display ads  Image ads  are static JPG, PNG, or animated GIF files that appear on websites. Reaching customers through visuals...

Paid media - it's any form of digital promotion a brand pays to put online. Some examples of paid media include banner ads, video...

Customer personas represent a group of similar people in a desirable audience. They: help a company figure out how to reach people at the...

Customer journey: The path customers take from learning about a product, to getting questions answered, to making a purchase Customer...

Digital marketing has certain advantages over traditional marketing because it: Reduces wasteful spending Adapts to new technologies...

Awareness stage: The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service...

The following are the most common types of email campaigns:  Acquisition emails  are sent out to acquire new customers before they start...