Social Media Marketing

Project: Creatives for Web3 space - Graphic images for twitter thread, Images for blog post and social media.

Short form reels

Carousel posts

Static posts

Project : #amphibian marketing, 2023

Objective : To inform about the film we made though social media with creative graphics, posters, teasers and reels.

Challenge : To carry and maintain the virtue of the protogonist through out the campaign and to figure out a way to connect it to the audience before they can swipe up.

Strategy:

Following the movie release strategies from the big production houses, the #amphibian to have a title launch, a first hand look, second hand look, mass character intro revealing the face/symbol, poster reveal, release date announcement, creating public controversies, staging fake protests, fake award announcements etc.
Catering the cringe as well as serious thinking audiences through ironic humour and engaging contents.
An original, unconventional, 'amphibious' visual sense that can grab the attention amidst the sea of polished, predictable campaigns, as well challenge the norms.
A cold, hard hitting sentences and creative quotes and captions regarding our society and behaviours to tickle the brain which echoed the protagonist’s character and sparked curiosity.
Combining the posts and reels with relatable, popular music and sounds to set the vibe, add depth and to build the conversation by including what's not said already.

First hand look

Short video teasers were created following popular reel trends, visually showing how Froggy would react in fictional setups. These teasers engaged the audience with the underlying concepts and absolute absurdity, increasing curiosity about the character and the film.
Essentially, Froggy is a quirky, impatient, ambitious troublemaker doing mischievous things to set things straight in society. Reflecting the times we live in, Froggy, as an #amphibian, becomes a symbol of hope amidst the saturated extremes.

More of Froggy:

To see more of froggy's stories, revealed through instagram stories, head to creative writing section.

To know more about #amphibian film project, head to animations and motion graphics section.

Marketing Campaign

Thumbnail Design

Content Design

Struggling with ERP & CRM adoption? Many businesses face challenges, but the right strategy can make implementation seamless. 🚀

Check out the top 3 common hurdles and how to overcome them!

#ERP #CRM #BusinessGrowth

Are you struggling to get noticed on LinkedIn?The secret isn’t just posting frequently—it’s about engaging the algorithm.

Here are 3 signals LinkedIn’s algorithm loves:

Comments > Likes: Start conversations.

Personal Stories: People connect with authenticity.

Dwell Time: Keep readers hooked with valuable insights.... and 5 more in the post!

Click below to find out how to leverage these tips for your outreach strategy.

#LinkedInTips #OutboundMarketing #LeadGeneration

Project: Instagram Post Redesign

Objective: To redesign an overcrowded Instagram post to make it more engaging while ensuring it reflects current social media trends and effectively communicates with potential customers.

Challenge: The challenge was to reduce the clutter while maintaining all essential details in a minimal, visually appealing, and engaging format.

Design Strategy:

To address the overcrowded content, I went with a carousel format with three square slides.

First Slide (Package awareness) : Designed to grab attention and stop the scroll using a bright red color. The typography tweaks and the half-cut mask ensured the post was eye-catching and encouraged viewers to swipe.
Second Slide (Package consideration) : Provided details about the package with a calm, scenic image of people to help viewers envision themselves enjoying the experience.
Third Slide (Package conversion) : Ended with a high-impact image of a Bali temple, featuring a strong call to action, price details, and contact information.

Hashtag Strategy:

#BaliGetaway, #BaliAdventure, #ExploreBali: Targeting a broad audience of people interested in traveling to Bali (TOFU - Top of Funnel).
#TravelBali2024, #BaliVacationPackage, #7DayBaliTrip: More niche hashtags aimed at users actively seeking a Bali travel package (MOFU - Middle of Funnel).
#MysticJourneysBali: Focused on building brand recall and tracking future searches.

This mix of broad and specific hashtags ensured both reach and relevance, driving awareness and potential conversions.

Interactive Element:
I introduced a question to engage the audience:

“What Kind of Traveller Are You?
1. Want to See? Stunning sunsets and breathtaking landscapes.
2. Want to Engage? Exciting adventures and activities.
3. Want to Know? Explore Bali's rich culture and sacred temples.

This interactive question encouraged users to comment with their number (1, 2, or 3), which aligned with the different types of experiences in the package. The carousel format, paired with an interactive question relating to the visuals in the post, encourages viewers to spend more time engaging with it, which helps improve visibility with Instagram's algorithm.