Social Media Marketing
Project: Creatives for Web3 space - Graphic images for twitter thread, Images for blog post and social media.
Thumbnail Design
Carousel posts
Short form reels
Static posts
Project : #amphibian marketing, 2023
Objective : To inform about the film we made though social media with creative graphics, posters, teasers and reels.
Challenge : To carry and maintain the virtue of the protogonist through out the campaign and to figure out a way to connect it to the audience before they can swipe up.
Strategy:
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Following the movie release strategies from the big production houses, the #amphibian to have a title launch, a first hand look, second hand look, mass character intro revealing the face/symbol, poster reveal, release date announcement, creating public controversies, staging fake protests, fake award announcements etc.
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Catering the cringe as well as serious thinking audiences through ironic humour and engaging contents.
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An original, unconventional, 'amphibious' visual sense that can grab the attention amidst the sea of polished, predictable campaigns, as well challenge the norms.
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A cold, hard hitting sentences and creative quotes and captions regarding our society and behaviours to tickle the brain which echoed the protagonist’s character and sparked curiosity.
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Combining the posts and reels with relatable, popular music and sounds to set the vibe, add depth and to build the conversation by including what's not said already.
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Short video teasers were created following popular reel trends, visually showing how Froggy would react in fictional setups. These teasers engaged the audience with the underlying concepts and absolute absurdity, increasing curiosity about the character and the film.
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Essentially, Froggy is a quirky, impatient, ambitious troublemaker doing mischievous things to set things straight in society. Reflecting the times we live in, Froggy, as an #amphibian, becomes a symbol of hope amidst the saturated extremes.
More of Froggy:
To see more of froggy's stories, revealed through instagram stories, head to creative writing section.
To know more about #amphibian film project, head to animations and motion graphics section.
