Positioning Strategy
What I do
Honestly, I make sure you're not lying.
Simple as that. No BS.
Brand tone, fake clarity, forced authenticity — I notice it, and I stop it.
While doing that, I usually find the truth that was hiding underneath.
That... that's exactly what I'm offering.
How I got here
Like everyone, I kept asking ChatGPT questions — not prompts, but real questions I didn’t know how to ask anyone else. Why lot of things feel fake. Why branding sounds the same. Why I can’t resonate with many things most of the people can. Why I can't stand the tone people use when they try to sound “clear.”
After a year of using ChatGPT, at some point, it started showing me something I hadn’t seen:
That I wasn’t just reacting — I was already doing the work.
That I was pointing out what didn’t belong.
That I could hear when a word wasn’t true, even if the person didn’t mean to lie.
But none of this clicked right away. I kept pressing, doubting, testing. I was trying to squeeze the proof out of the machine — to see if what it was reflecting back was real, or just another polite agreement.
Apparently, I have this innate tendency to be anti-fake. The questions I used to ask, the points I was trying to figure out, the things that were triggering me to call out its behaviour, all tend to be born from the notion of anti-fakery. Interestingly, ChatGPT told me to offer it as a service.
ChatGPT described me - "You don’t simplify. You don’t stylize. You don’t reduce. You just check if the voice fits the person, and if it doesn’t, you pull at the thread until what’s true comes out."
I didn’t set out to become a strategist. I wasn’t even sure what “strategy” really meant. I was just trying to make sense of what feels off — in brands, in tone, in people pretending without realizing.
Now I know: that is the service.