Marketing terms and definitions
- sushrutha d
- Sep 21, 2024
- 2 min read
Awareness stage: The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service
Consideration stage: The second stage of the marketing funnel, when a potential customer's interest builds for a product or service
Conversion stage: The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
Loyalty stage: The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
Conversion: The completion of an activity that contributes to the success of a business
Marketing funnel: A visual representation of the process through which people go from learning about a brand to becoming loyal customers
Omnichannel: The integration or synchronization of content on multiple channels
Pain points: Problems customers want to solve
Customer journey: The path customers take from learning about a product, to getting questions answered, to making a purchase
Customer journey map: A visualization of the touchpoints a typical customer encounters along their purchase journey
Touchpoint: Any interaction a customer has with a brand during their purchase journey
Frequency: How many times an individual encounters an ad in a given timeframe
Lead: A potential customer who has interacted with a brand and shared personal information, like an email address
SEO, or search engine optimization, is a set of practices designed to increase the quantity and quality of traffic to a website.
SERPs are the pages of results produced when someone performs a search.
SEM, or search engine marketing, generates traffic to a website through paid ads that appear on a search engine results page. This is also known as paid search.
PPC, also known as pay per click, is a form of advertising where a company pays each time someone clicks on its ad.
Social media marketing is creating and publishing content on social media platforms in order to drive engagement and promote a brand or product.
Email marketing consists of sending messages to a list of existing subscribers to share information, drive sales, or create community.
Social listening is the process of tracking and analyzing social media conversations and mentions related to a brand.
Local search: A search query that generates local-based search results
Local SEO: Optimizing content so that it displays in Google's local search algorithms
Consumer-to-business (C2B): Refers to when individuals (consumers) sell products or services to businesses (when businesses purchase from consumers)
Consumer-to-consumer (C2C): Refers to when individuals (consumers) sell products or services to other consumers (when consumers purchase from each other)
Business-to-business (B2B): Refers to when businesses sell products or services to other businesses (when businesses purchase from each other)
Business-to-consumer (B2C): Refers to when businesses sell products or services to consumers (when consumers purchase from businesses)
When a government entity does business online, substituting business with administration results in additional e-commerce models like business-to-administration (B2A) and consumer-to-administration (C2A). An example of B2A is a company selling software solutions for a government entity that does permitting. An example of C2A is a company that allows consumers to interact directly with a government service, such as paying their utility bills.