Tracking Metrics

Metric is a quantifiable measurement that is used to track and assess a business objective. Metrics help determine the success of marketing initiatives and campaigns. 

Metrics can reveal important information about marketing campaigns, such as return on investment (ROI), return on ad spend (ROAS), cost per sale, and online and sales revenue. 

Factors to consider throughout the marketing funnel process -

• Awareness stage: Gather audience data and develop user personas to know who your customers are.

• Consideration stage: Consider metrics like cost of acquisitions and click through rates.

• Conversion stage: Track and analyze sales conversion rates, average order values, and cart abandonment rates.

• Loyalty phase: Consider customer retention rate and customer lifetime value. 

Tracking metrics is critical to a campaign's success. Metrics help digital marketers gauge effectiveness and audience contentment while a campaign is happening. They also help marketers gain information and insights they can use for future campaigns.