Objective : A brand name and a logo design for a broom manufacturer.

Challenge: To create an identity design for what’s usually considered as an unpleasant object, broom.

Brand name : Slant brooms

Design solutions : When broom is separated from its use, it has beautiful shape and pose. An alternative way of looking at the object to change our fixed perception. A neat, clean design with a rural Indian backdrop with a bit of humour is what the product could dream of. Additionally, came up with a catchy advertising idea that maintained the brand's image while adding a touch of humour :)