Objective : A brand name and a logo design for a company that serves customized QR codes.

Challenge : To be distinct with having only black and white square shapes to play around!

Brand name : QROWN
Because having customised QR codes is a privilage before it becomes normal.
QR + own = Crown

Design : Used QR corner squares for a general face wearing a Qrown.
Upside down pyramid representing how lots of squares arranges itself step by step to create a QR code.
Whole imagery roughly represents the idea of how the customised QR code would look.