It’s a card to take for yourself as you are liked for playing the “game of hearts”. It’s a part of the game as well as a work. It’s a collectible with the contact details on the backside. Nowadays, giving out these business cards is a pretty normal act. What’s interesting here is how this simple act is turned to be a part of the work making it a part of the game. It all binds together considering how we play life now.

We now tend to build our digital identity around these instant gratifications like receiving hearts/likes which successfully shift our focus every now and then. For a being belonging to this unable-to-focus generation, it is almost compulsory to have several digital identities that do not even die with our physical identity.

Even though L4L is a short form coined in the Insta world, it can extend its meaning to other worlds by being like for like, love for love, lie for lie, lie for like, all achieving the same purpose, the ego massage.